“Marketing Medic” John Moore entertained and informed the 50 attendees at the Zachary Scott Theatre Center with his presentation, Ideals to Spark Ideas. Watch a video clip (8:30) posted on the Brand Autopsy blog.

Afterward, we divided into small groups and used what we learned from John’s presentation to craft a social media strategy for ten fictional dotcoms.

A number of very creative ideas emerged from the group reports.

Ideals to Spark Ideas handout (PDF)
10 Fictional Dotcoms (PDF).